Mission:
To foster a sense of pride for the San Jacinto Watershed.

To promote responsible, planned "smart growth" which improves citizens' quality of life, rather than detracting from it.

To encourage responsible ecotourism in the region.

To increase public awareness of the value of forested communities:
forests improve air quality, reduce stormwater runoff, filter water pollutants, increase real estate values, provide wildlife habitat, and are beautiful to gaze upon.